Singer-songwriter Effi-Nicki released her debut single 24/7 LOVE on Friday 26th January 2024. 

With influences such as Snoh Aalegra, Amy Winehouse and RAYE, 24/7 LOVE is a Soul/R&B Pop inspired track. The single incorporates orchestral elements to create a unique yet modern sound that captures a nostalgic, uplifting atmosphere, a key feature to Effi-Nicki’s music. 

In true R&B fashion, the track paints the experiences of Effi-Nicki’s personal experience in a relationship. This positive song enraptures the ‘honeymoon stage’ of any relationship. 

“I wrote 24/7 LOVE about having too much love and not enough time to give it, it’s bittersweet,” says Effi-Nicki. 

Focusing on the small, sometimes deemed insignificant aspects of a relationship which make it special, Effi-Nicki’s transformative lyrics incorporate little anecdotes to reflect this. 

Born and raised in Manchester, Greek Cypriot Effi-Nicki has performed nationally from a young age. During her studies at The Royal Northern College of Music, she began working with acclaimed musicians and artists, such as Cian Ducrot, Boney M and the AMX Choir. These experiences have resulted in Effi-Nicki’s refined versatility, performing in renowned venues like the NEC, The Deaf Institute, KOKO, Manchester Opera House and London’s The O2 Arena, with Cian Ducrot as part of The National Television Awards. 

Photo: Astle MF Photography