Amazon.com (AMZN.O) will start showing European Champions League soccer in Britain from 2024 joining current rights holder BT (BT.L), which has agreed a lower priced deal to show the majority of matches in the top-flight competition.

Amazon said it had secured Tuesday night top-pick matches, which will always feature an English team during the group stages, adding that it was a “truly momentous moment” for its Prime Video offer in Britain

BT, which has held the rights to Europe’s flagship tournament since 2015, said it had agreed to pay 305 million pounds a year for a package that also includes all UEFA Europa League and UEFA Europa Conference League matches.

It is currently paying 400 million pounds a year to show European soccer. Spanish giants Real Madrid won last season’s Champions League beating England’s Liverpool in the final.

Britain’s BBC said it had agreed a deal to show Champions League highlights in a Wednesday night programme.

Amazon will add European soccer to a live sports offering in Britain that already includes Premier League soccer, rugby union, tennis and cricket.

“The addition of UEFA Champions League football is a truly momentous moment for Prime Video in the UK,” said Alex Green, MD Prime Video Sport Europe

While BT Sport loses exclusivity, it provides long-term certainty going into the JV with Discovery, providing fans with more games and for less money,” he said.

He said Amazon was now establishing itself as a key provider of sports in Britain, helping drive Prime subscriptions and sales even further.

Shares in BT, which will pay a deposit of around 61 million pounds this month, were trading down 1.2% at 184 pence.

Advertisement · Scroll to continue