Decca Records are thrilled to release the first-ever official World Book Day song from the nation’s favourite rapping English teacher MC Grammar, in collaboration with World Book Day, Monkey and Encanta Talent Management. All proceeds from The World Book Day Song will be donated to World Book Day to support its vision to engage children from all backgrounds with a life-long habit of reading.
MC Grammar is the creation of award-winning teacher and rapper Jacob Mitchell, who
went viral in 2019 after a video of him rapping popular children’s book The Gruffalo received over 5 million views and subsequently stole the show on The Ellen Degeneres Show with another amazing, rapped version of Dr Suess Green Eggs and Ham. Having struggled in school himself, the father of two credits his discovery of books as his turning point with education. Jacob believes no child should be left behind, and that there needs to excitement, challenge, inclusion and, most importantly, fun in the classroom!
The World Book Day Song follows MC Grammar as he embarks on a journey to find a new book, courtesy of his World Book Day free book voucher. On his way he stumbles across a range of favourites and classics including David McKee’s Elmer, Michael Rosen’s We’re Going on a Bear Hunt, Judith Kerr’s The Tiger Who Came to Tea, Marcus Pfister’s The Rainbow Fish and many, many more!
Of his ambassadorship and brand-new single MC Grammar (Jacob Mitchell) said: “I am so proud to be a World Book Day Ambassador. Mixing the power of music with the magic of books is the coolest combination and an incredible opportunity to get kids excited about books and reading.”
Cassie Chadderton, CEO of World Book Day added: “We’re so excited to be teaming up with MC Grammar for our first ever official World Book Day song. We’re here to inspire children with the transformative power of reading, and it’s great to have MC Grammar’s help to bring more of the joy and fun of World Book Day to children, whether they are at home or at school, this year.“
The song will be accompanied by an educational activity pack for children, created by MC Grammar and the charity, to support schools and families celebrating World Book Day in lockdown this year. The resources will be free to download from the World Book Day website ahead of the national celebration on Thursday 4th March.
About MC Grammar
MC Grammar delivers the National Curriculum in rhyme over fresh beats and simple melodies to his 30,000+ social media following and has transformed English teaching in schools, at home and around the globe. Teachers delivering English language objectives to children from ages ranging from 4 to 14 have been using MC Grammar as a resource for over 250,000 students in schools in over 17 countries since 2009. During the Covid-19 pandemic, his resources have been directly available via his website and YouTube for home-schooling parents.
In addition to him signing with Decca Records in 2020, MC Grammar inked a deal with Monkey, part of NBCUniversal International Studios, a division of Universal Studio Group, to create original animated and live-action television content, which will entertain children all over the world. He now works with Decca Records and Monkey to bring his music content to life. Whether it’s nursery rhymes, songs about grammar, times table tunes, raps of books, get-up-and-dance tracks or pop music, there are no limits. Jacob believes all children — no matter their age, race, location, or background — should have the opportunity to access exciting learning adventures that are memorable, relatable and enjoyable!
About World Book Day: Thursday 4th March 2021
World Book Day changes lives through a love of books and shared reading. Their mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. WBD want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them. Designated by UNESCO as a worldwide celebration of books and reading, World Book Day is marked in over 100 countries around the globe.