Jennifer Lopez is the latest celebrity to start a skincare and beauty line. The performer announced last month that her first namesake beauty brand, JLo Beauty, will be launching skincare on January 1.

“This isn’t just a passion project, it’s a 30-year dream,” Lopez wrote in her Instagram caption.

“I can’t wait to share my skincare secrets with you!! JLO BEAUTY DROPS 1/1/21.”

Specific details on exactly what JLo is launching still haven’t been shared, although the superstar has been sharing sneak peeks of the upcoming brand with a lot of behind-the-scenes imagery and a new commercial.

In the promotional clip, JLo poses in the water, showing off her iconic glow on her face and body. She also shared the hashtag #BeautyHasNoExpirationDate.

In 2018, the singer revealed that she was working on a skincare line but was taking her time to make sure she got it right. “I’ve been working on it for a long time because I don’t want to put (just) anything out,” she said.

She has encouraged fans to sign up on the JLo Beauty website for early access to the launch on December 8.