As part of the 30th anniversary of Freedom! ‘90, Sony Music UK has partnered with TikTok to bring George Michael’s iconic music to a new generation of fans.
TikTokers are now able to use George’s repertoire in their video creations and access his greatest hits on the Sounds page including Careless Whisper, Faith, Heal the Pain, Outside and Fast Love.
An official George Michael TikTok account (@GeorgeMichaelOfficial) was launched at the end of October, with archival footage of George’s interviews, performances and video excerpts reimagined for TikTok’s community. The channel celebrates his lengthy career, from his days as part of pop duo Wham! through to his critically acclaimed legacy as a solo artist.
Heidi Boston-Thompson, Head of Digital Marketing & Audience Growth at Sony Music Commercial Group/Sony Music UK said: “The TikTok community are aligned with so many of George Michael’s values. George championed individualism, activism and friendship. His songs will always be relevant, and we love nothing more than seeing new generations discovering the meaning alongside the iconic music. We’re delighted to bring George’s unique soul to the platform to inspire future creations.”
George Michael’s hits is the latest catalogue of incredible music to join the expansive TikTok sounds library. Recently, the work of fellow British song writing legend John Lennon was made available on TikTok in celebration of his 80th birthday.