Louis Loizou is a freelance creative director. Louis is described as being a genuinely integrated creative with a fantastic visual eye – a team leader with style and client gravitas.Louis is a creative matchmaker – successfully introducing his clients’ brands to their customers.
With over 30 years experience, Louis has an extensive portfolio of fruitful relationships, including Microsoft, P&G, Blue Circle, Visa, Cap Gemini, Diageo, Hewlett-Packard, SC Johnson, GSK, Nestlé and Purina.
The past couple of years he has built up a strong freelance CV working with agencies such as Integer (TBWA), We Are Alexander, Oliver, Initials, Liquid Retail (Dubai), Pinwheel Content (California) and Jack Morton Worldwide.
Previously at Ogilvy/Geometry Global, he brought his wealth of shopper marketing and activation expertise to the SC Johnson account as Creative Director, leading an experienced and talented team on household FMCG brands like Glade, Autan, Kiwi, Raid, Duck and Mr Muscle. He also led the GlaxoSmithKline account for their Oral Care, Skin Health and Respiratory brands.
During his time at Saatchi X, where he was a founder member, Louis cut his teeth on successful projects for Visa’s sponsorship for the Winter Olympics in Torino, and primarily as lead shopper creative on the Pampers account where he co-produced shopper principles for the accounts’ global store based design. He also enjoyed a very successful time as interim-Creative Director at Saatchi X’s Frankfurt office, leading the team there to successful pitch wins for Salewa and successes for Pampers and MSC.
Louis has also presided as chair of judges at The Grocer Magazine’s Marketing, Advertising & PR awards and a regular reviewer and commentator on the latest new creative campaigns for the magazine. He has also written, designed and published the “SHOPPING LIST: 50 shopper marketing facts to put in your creative basket”.
VOTING IS NOW OPEN
Voting for the inaugural (and much needed) 40 OVER FORTY is now open until the 31st August 2020.
Please remember it’s one vote per person so make sure your vote counts Louis Loizou will be on the list ! cast your vote HERE
Full T&Cs can be found here.
This platform has been created because the advertising, marketing and media industries are obsessed with youth, and we want to change that obsession to make it a more level playing field, by acknowledging experienced marketers that we can all learn from. We took your advice Cindy Gallop, so thank you!
Our purpose is to celebrate your number, talent and valuable experience.
We are in the creative industry, where diversity is essential to our success – and we are passionate about celebrating everyone’s talents and those who have inspired us on our own career journeys.
We have shared the experiences of all those that were nominated and look forward to announcing the top 40 OVER FORTY as voted by you.
