Senior industry figure, Tom Toumazis, has been appointed Chairman of TVbeat
TV analytics start-up appoints Chairman to its Board of Directors
Senior industry figure, Tom Toumazis, has been formally appointed Chairman of TVbeat
TVbeat, a London-based start-up that provides real-time TV audience measurement to pay-TV platforms, broadcasters and media buyers, has announced the appointment of Tom Toumazis as Chairman to its Board of Directors in a move to support the company in its next stage of development.
Broadcast industry expert, Tom Toumazis brings over three decades of experience in the international media and entertainment industry. Toumazis has previously held positions at Endemol Group as Chief Commercial Officer and as Executive Vice President and Managing Director at Disney-ABC-ESPN Television where he was responsible for channel, programme and new media distribution for EMEA and Canada. Most recently Toumazis was Group Chief Executive of Mecom plc. where he led the company through a major strategic review. He has also held senior positions at Eurosport, Emap and ITV.
Of his new role as Chairman, Toumazis said: “TVbeat offers something new that can help pay-TV platforms and channels decide on the best content for their viewers. TVbeat has arrived at the right time, a time when broadcasters, advertisers and pay-TV platforms are looking for greater insight into viewer consumption, engagement and behaviour. With its cutting-edge technology, TVbeat is an invaluable tool for decision-makers: from content selection to scheduling to TV planning and buying. It’s really exciting to be part of this innovative start-up.” Toumazis has also joined Episode 1 and Credo Ventures in the seed round as an angel investor.
TVbeat’s CEO, Laurence Miall-d’Août has described Toumazis’ involvement as major company asset: “Tom is a highly experienced and visionary business leader with a diverse 30-year corporate track record that’s given him a unique 360 degree view of the industry. Tom’s knowledge and insight is rare and invaluable and it’s great to have him on board.”
About TVbeat
London based TVbeat provides real-time TV audience measurement to pay-TV platforms, broadcasters and media buyers. TVbeat does this by connecting data across any pay-TV platform such as digital cable, satellite and IPTV operators, time shifted and VOD audiences and any other OTT solution into a single platform. Established in 2013, the company brings together seasoned start-up executives, top-notch developers, big data experts and broadcasting business veterans, bridging the gap between legacy TV measurement and digital analytics.
TVbeat’s founder, entrepreneur Robert Farazin, devised the product in response to demands from broadcasters in the Balkans to monitor audiences more accurately, reflecting changes in viewing trends across multiple devices. The TVbeat service is currently operating in Slovenia, Croatia, and Serbia, where it already measures over 15 million customer interactions per day across digital platforms.
TVbeat took part in the 2013 TechStars start-up accelerator programme and has recently secured $2 million funding from UK-based Episode 1 and Czech-based Credo Ventures. TVbeat was one of only nine start-ups and early adopter companies to be selected to participate in the Innovation Showcase at CableLabs in Atlanta USA in March 2014 and the only British company at the event.
Tom Toumazis joins Robert Farazin, Founder and CPO of TVbeat, Laurence Miall-d’Août, CEO of TVbeat and Simon Murdoch from Episode 1 on the Board of Directors.
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