Theo Paphitis dress company thriving
Six years and one prime-time BBC show later, WedgeWelly is now an empire.
Trio Sarah and Mike Longthorn and Laura Booth managed to tame the dragons and gained Theo Paphitis as a business partner.
“We started out with an idea and £500, we’ve turned it into an international company with a celebrity
following,” said Sarah.
The Hull-based entrepreneurs have now launched Grace, a clothing brand focusing on dresses for women with curves.
Although it seems a leap between the two businesses, Sarah said it has always been their plan to branch into festival wear.
But the success of the WedgeWelly Curve wide-fitting range changed their direction
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