Boux Avenue, a lingerie business owned by high profile entrepreneur Theo Paphitis, is opening a store in White Rose Shopping Centre in Leeds.

The shop is Boux Avenue’s 18th in the UK and its first opening of 2013. The business makes lingerie, swimwear, nightwear and accessories.

“April sees Boux Avenue celebrate its second successful trading year,” said Paphitis, who became a household name through his participation on hit BBC TV show Dragons’ Den.

“I am excited to announce our first opening of 2013 is at the White Rose Shopping Centre. Leeds is a fantastic city and we feel the perfect home for our next Boux Avenue store.”

Boux Avenue launched in 2011 and in its latest financial results said it was on track to generate profits for the year ending March 2015