LIONEL Messi’s record equalling 85th goal last Sunday will live long in the heart of Cyprus. The diminutive Argentinean’s goal, that equalled Gerd Muller’s record for the most goals scored in a calendar year went in simultaneously with the advertising boards around the stadium showing the Cyprus Tourist Organisation’s (CTO) campaign slogan, ‘Cyprus in your heart’.
Messi scored for Barcelona in the 16th minute of the match between Real Betis and Barcelona at the Benito Villamarin stadium at the same time as the banner that goes around the stadium was advertising Cyprus.
CTO’s winter campaign slogan has been visible at different football stadia in Spain and England as well as other events since December. The campaign’s aim is to showcase Cyprus abroad during the winter period and will continue until the end of January.