Peter Andre has opened a new branch of his New York Coffee Club in Brighton

 Crowds flocked to the Quadrant near the Clock Tower in Central Brighton on Thursday morning to see Peter Andre and his brothers open their latest branch of their New York Coffee Club chain.

The 39-year-old singer was accompanied by not only his adorable kids, Junior, seven, and Princess Tiaamii, five, but also his three brothers, as he officially opened the second branch of his New York Coffee Club chain in Brighton, East Sussex.

The opening of the newest brand of the New York Coffee Club is a joint venture between the reality star and his brothers, Danny, Chris and Michael.

They already have a site in East Grinstead and dozens of fans were delighted to see the Mysterious Girl singer handing out cup cakes.

And the entire Andre clan ensure they were out in force to lend their support to the launch, posing for photographs with their arms happily wrapped around each other.

Peter seemed thrilled with the success of the day, and was spotted cheering outside with fans and handing out free bagels.

Photos: Maria Yiakoumi