Peter Andre risked ridicule when he appeared on the station’s Morning Show to plug his tune Perfect Night.
He chatted with presenter Simon Biagi, 49, as he tried to persuade viewers to buy the song.
Peter’s single, written by Robbie Williams’s ex co-writer Guy Chambers, 48, and Taio Cruz, 28, was on offer for £3.99, including postage.
He also performed the track, taken from his new album Accelerate, to pump up interest.
QVC normally sells bargain household items like cutlery sets, cleaning products and costume jewellery.
One Pete fan, Nick Cracknell, 38, of Chester, said: “It wasn’t exactly rock’n’roll. I couldn’t imagine Elton John or Mick Jagger doing something like this.”
Peter’s last single Defender reached No 14 in the charts.
Despite some critics slamming the dodgy QVC move, Jordan’s ex-hubby remained upbeat about his promotional drive.
He Tweeted to fans: “Warming up vocals in the morning is madness but I’m on in 5 mins so I better be good or I’ll be mad at myself. Wish me luck.”
Later, he added: “Hello lovelies. Just about to go on QVC to perform Perfect Night live. If your at home or work, gimme a listen.”
And he thanked fans who had sent him messages of support, saying: “Thanks everyone for your comments. Love ya lots.”
Charlotte Church, 25, Ronan Keating, 34, Torchwood favourite John Barrowman, 44, Glee’s Matthew Morrison, 32, and The X Factor’s Mary Byrne, 51, have also appeared on QVC.
In fact, Mary doubled predicted sales of her debut album Mine & Yours after her appearance.
And after Charlotte’s appearance on QVC, Pete wrote in his new! magazine column: “I thought this was a really strange thing to do at first but it turns out it’s her Nanna’s favourite channel and she did it to make her happy.”
But he added he “wouldn’t necessarily” follow in her footsteps.