Tims Dairy has relaunched ‘The Collection’ – its luxury range of lactose free bio-live Greek Style yogurts that blend traditional craft with on-trend flavour combinations. New packaging has a brand new, bright, fresh look to go with the new name.
“We were working on this new launch prior to the onset of this awful period and decided not to press the ‘pause button’, but to keep on to bring a bit of cheer to the yogurt category and to our loyal fans” says Managing Director Chris Timotheou.
The three delicious flavours – Mango & Turmeric, Rhubarb & Rose and Chocolate & Orange Marmalade – are on the shelves now in Independent stores and available on Ocado. “We are creating some energy and a happy new look to reflect the optimism and renewed enthusiasm for once we come out of this terrible time” continues Chris.
The new look is part of an overall brand refresh conducted with London Design Agency Wonderland, reaching out initially with this luxury snack pot and dessert offering. The new look continues the relationship with youth homeless charity, Depaul UK, whose logo is included on the sleeves.
The new packaging for The Collection, and the pot and foil are fully recyclable.
Launched last year to celebrate their 70th year as a family business , the ‘London’ in the original name (The London Collection) referred to their roots back in 1949 when Tims Dairy first started in Warren Street in the West End, and to the exotic flavours and spices then being shipped into the London Docks.
People are becoming increasingly aware of the important health support messages around Greek style bio-live yogurt at the moment – for gut health and immunity support – and this range is lactose free too.
About Tims Dairy: Tims Dairy is a family owned yogurt producer with a Greek heritage, specialising in making authentic and great tasting creamy Greek style award-winning yogurts. Tims Dairy started in a basement workroom in Warren Street in central London in 1949, founded by the current owners’ uncle Euripides Nicolaou who was then joined by their father, Michael Timotheou. Tims Dairy remains a family business to this day, run by four second generation brothers www.timsdairy.co.uk
