Elena Paparizou has become brand ambassador for Greece’s iconic tanning product Carroten.

The video clip to the singer’s new summer hit Kalokairi Ke Pathos promotes the brand’s products, which include a wide variety of SPF level sunscreens.

The clip cleverly showcases Carroten’s products with children and adults applying SPF protection, while capturing the essence of Greek summer. It also puts out an important message of safe fun in the sun. SPF levels in Carroten sunscreens go up to SPF 50 and their cult favourite tanning oil goes up to SPF 30.

Exciting new additions to their suncare line include a waterproof SPF 30 makeup Compact Powder protecting your face from sunburn and other long-term harmful effects, while simultaneously providing you with a matte long-lasting natural even skin tone. Another newcomer is their Summer Kiss SPF 25 lip balm which is a dual moisturising and caring system, with deep rich hydration and high protection.

Carroten offers many tanning products with protection from head to toe, as well as creams and lotions, including tattoo protecting oil, spray for your hair, a children’s range and not forgetting after-sun care products, which keep your skin hydrated, glowing and assists in a longer lasting tan.