The dangers of using a mobile phone while driving will be highlighted as part of a month-long campaign running throughout October.
Studies have shown that using a mobile phone while driving is so distracting that it’s as dangerous as being over the drink drive limit.
The Government has recently announced plans to increase the penalties for driving while using a mobile phone. The decision comes following a number of high profile court cases where mobile phone use was deemed a factor in fatal collisions.
Driving while using a mobile phone is considered one of the ‘fatal four’ driving offences, along with speeding, not wearing a seatbelt and drink or drug driving.
Inspector Phil Bloor, from the Beds, Cambs and Herts Road Policing Unit, said: “People who use a mobile phone while driving not only put their life at risk, but the lives of others.
“Studies have shown that your reaction times are 50 per cent slower if you use a mobile phone while driving and you are four times more likely to have a collision. Comparisons have been made to it impairing your ability to drive to a similar degree as driving under the influence of alcohol or drugs.
“Even careful drivers can be distracted by a call or text – and a split-second lapse in concentration could result in a crash.”